The B2B App Store: Mobility increasingly evolving towards a strategic...
The B2B Apple App Store program was launched this summer as the tech-giant’s response to growing corporate demands for business applications. The service allows businesses to purchase apps in volume...
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Publishers vs. Platforms
Even three years ago, you might have defined Amazon, Google, and Apple as publishers for books, magazines, and videos because they sold their licensed content directly to their audience. However, the...
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